Our Story  |  Our Amazing Team  |  Our Partners


Our Story

Our story started in early 2009 when Daniyal, the son of our founder, Jaed Khan, suffered a severe anaphylactic reaction that landed him in hospital due to something he ate. The result was a call to action within the Khan household to understand clearly what products Daniyal can eat; how to ensure they know which ingredients to avoid and what steps to take if it ever happens again.

Through this experience, in late 2013 Jaed teamed up with a number of individuals with a view that something more needed to be done to help consumers overcome the challnges and obstacles the Khan household had continously faced in the past 4 years when shopping for groceries. The initial team consisted of Dr Lauri-Ann Van der Poel (Leading Clinical expert in pediatric allergy), Ken Chan (data & all round technology genius), Bal Cummins (user experience & design expert) and Dharmendra Patel (serial entrepreneur).

With two simple objectives;
     (a.) “help Daniyal validate if he can eat a product” and;
     (b.) “help find new foods that are suitable for Daniyal instantly within the shopping isle”
– Foodmaestro food app was born!


Read more from these articles featuring FoodMaestro!

Meet the Management Team





Jaed Khan

Founder & CEO

Kenneth Chan

Head of Tech-Engineering

Lauri-Ann Van der Poel

Head of Clinical Advisory



Our Partners


Nielsen Connected Partner

We are proud to be a member of the Neilsen Connected Partner Program. There's power in partnering up. With Nielsen's Connected Partner Program you can easily connect your network, discover new partners and use the most robust retail and shopper data in the world. Now, you can shift from managing and analyzing data to making smarter, faster decisions. Because when the data and analytics get smarter, everyone wins.


European Union - EIT Food

Selected by EIT Food as one of the promising start-ups in Europe with the potential to help shape the future of food choice for healtheir eating. We are extremely excited to be apart of this exclusive club working alognised industry partners and other promising startups who share our vision.


Guy's and St Thomas'

FoodMaestro and Guy’s and St Thomas’ NHS Foundation Trust are collaborating to create new digital products for patients and healthcare professionals based on food allergy and intolerance research.


King's College London

FoodMaestro has collaborated with King’s College London and Guy’s and St Thomas’ NHS Foundation Trust to create a new app to help people with IBS whose Registered Dietitian has recommended that they follow a low FODMAP* diet.


Coeliac UK

We are thrilled to be the partner of choice for Coeliac UK to power the Gluten Free Food Checker, a mobile app for Coeliac UK members empowering them to manage their Gluten Free diet with all the technology power of foodmaestro and Gluten expertise from Coleiac UK.




Other Acknowledgements


Allergy UK

A proud corporate sponsor of Allergy UK, we are also recognised as a go-to service for consumers. We work closely with Allergy UK and other industry bodies to ensure duty of care in information and services provided to consumers staying on top of market changes and regulations as well as the needs of the public.


Anaphylaxis Campaign

The only UK wide charity operating solely for the growing numbers of people at risk from severe allergic reactions and anaphylaxis.. We work closely with Anaphylaxis Campaign and other industry bodies to ensure duty of care in information and services provided to consumers staying on top of market changes and regulations as well as the needs of the public.