November 20th - 22nd 2018
at London Excel

About the Event

The Conscious Consumer

Technology is changing and so is our appetite to eat better.

There is an obvious connection between what we eat and our health. How we connect evolving technologies to help us find the right foods is less obvious. The Health-e-Hack invited 4 teams to explore innovative ideas to better serve The Conscious Consumer. The four teams gained access to the Foodmaestro and Nielsen Brandbank APIs to have full creative licence in creating a product or service prototype that aimed to help the conscious consumer find suitable or healthy products using emerging technologies.


The Oracle NEXT Innovation Team work with Oracle customers across all industry verticals to innovate and drive change in processes and customer interactions, inspired by solving genuine business challenges with human-centric design. Our Health-e-Hack team are retail focused members of the innovation team who facilitate a co-innovation process with leading UK retailers; running business challenges through an IDEA engine to frame problems, ideate solutions and ultimately execute ideas in the market within 10 weeks or less. The team has experience with mobile app development, machine learning, application and data integration and the retail industry.

Rabbit & Pork
Rabbit & Pork are the Voice Experience arm of the TIPi Group. We build brand strategies where voice sits at the heart of the users’ journey. Our focus on Voice Experience expertise reflects the huge shift in how users are interacting with digital content, requesting information and product discovery.

Daemon Solutions
We’re Daemon Solutions, a technology consultancy that puts people first. We believe that technology can help people to do better work in the world. Making that happen for business isn’t always easy, we’ll help you to bridge the gap between where you are now and where you want to be.

Here's what we do:

  • DevOps
  • Cloud
  • Performance Engineering
  • Technical Delivery
  • Digital Engineering
  • Design Thinking

Sainsbury's is one of the leading retailers in the UK, founded in 1869, by John James Sainsbury with a shop in Drury Lane, London with a value of "Quality perfect, prices lower". Since the beginning Sainsbury’s has put its customers at the heart of everything they do and have invested in stores, colleagues and channels to deliver the best possible shopping experience. With a strong culture and values are part of its identity and integral to success. One of the five corporate values is ‘living healthier lives’, which is a key part of the Live Well For Less promise.

Winner of Health-e-hack 2018


Congratulations to Rabbit & Pork, the winners of the 2018 Health-e-Hack!

Speakers & Judges

Nick Lansley
Innovation Insider • Nick Lansley's Innovation Lab

Nick Lansley will be the master of ceremony for Health-e-Hack at Food Matters Live 2018. Nick has more than 25 years of experience at Tesco where he was part of a team that was the first to bring online grocery shopping to UK customers. He is now working as an innovation consultant to help bring pragmatic innovation techniques to companies.

Julia Hayden
Product Owner • Foodmaestro

Julia has a background in nutrition and health, with experience in clinical nutrition, diabetes advocacy, and food industry research. She leads product development and dietetic innovation at Foodmaestro. With nutrition guidance and education in it's early stages of digitization, Julia is thrilled to see how Foodmaestro's open label platform capabilities can continue to help people with all health and dietary needs navigate their own healthy eating journey with new technologies.

"Consumers are increasingly becoming more conscious of what's in their food. How can we, the health, food, and technology industries, help these conscious consumers find the right foods for them and their families?"

Richard Friend
Head of Product Management • Brandbank

Richard has built up a wealth of experience in data management and e-commerce for nearly 20 years. Richard heads up the product leadership and marketing functions within Nielsen Brandbank and is responsible for defining the company's product strategy, roadmap, and new feature development.

"The FMCG e-commerce landscape is changing at a rapid pace and the fact that our data is at the heart of it is really exciting, I'm really looking forwards to seeing the great ideas that the participants come up with to help consumers."

Sarah Sleet
CEO • Coeliac UK

Sarah has been the Chief Executive of Coeliac UK for over 13 years. In that time, she has led the expansion of the charity’s food information service to provide its members with comprehensive info on gluten free foods delivered online and via app services as well as by the good old fashioned media of print. She has also led the largest investment to date in research by the Charity and campaigning successes on the availability and labelling of safe gluten free foods. The focus is now on self care and looking for new tools to help people live safely every day. In 2009 Sarah became a Director of the Association of European Coeliac Societies, leading negotiations with the European Commission on gluten-free labelling laws and only just stepping down as Chair in September. She is now working on a worldwide alliance of gluten free organisations. Sarah can’t wait to take part as a judge in the Hackathon to see exciting new ideas to help consumers choose the products that are best for them.

Julian Burnett
VP & Executive Partner, Retail Markets Strategy • IBM UK

Julian is a retail digital and business transformation expert ranked in the CIO Top 40 by Computing earlier this year. He is VP & Executive Partner, Retail Markets Strategy at IBM UK, a recent move from his role on the Board at House of Fraser where he was CIO and Executive Director of Supply Chain & Transformation. He designed and led the first major phase of their transformation journey to create House of Fraser's award winning multi-channel customer experience, ranked in the Leader's group in Europe by the independent IREUTop500 annual index in 2017. Julian was the first CTO of John Lewis and of Sainsbury's where in both he founded and led digital and technology transformation programmes to deliver step changes in customer experience, operational efficiency and profitability performance. He is an advisor to the UK fashion retail industry on digital supply chain strategies through his role on the GS1 Apparel Board and advises Business Disability International upon the role of technology in enhancing the opportunities and experiences of disabled customers and colleagues in the work place.

Natasha Maynard
Nutrition and Scientific Affairs Manager • IGD

Natasha joined IGD in 2016, working with the food and grocery industry on research and training initiatives to encourage healthier eating. She has been the project lead on a collaborative initiative to test, prove and promote the best ways to encourage healthier eating in the workplace. Natasha is registered as an Associate Nutritionist with the Association for Nutrition and holds a MSc in Nutrition and Food Science from the University of Reading.

“With 70% of shoppers wanting more information from UK food and grocery companies, to inspire them to make healthier choices, I’m excited to see how the competitors use technology to make grocery shopping easier”